Clientele: Advertising agencies serve a diverse range of clients, including multinational corporations, small and medium-sized businesses, government organizations, nonprofit organizations, and startups.
Employment: Advertising agencies employ professionals with different skill sets, including account managers, copywriters, art directors, graphic designers, media planners, digital marketers, data analysts, market researchers, and strategists.
Digital Transformation: In recent years, there has been a significant shift towards digital advertising due to the increasing popularity of online platforms and the growth of social media.